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Writer's pictureSeth C. Melnick

5 years, 1 marriage, 2 kids and a global team later…


Earlier this year, after five incredible years at TikTok, I made the difficult decision to move on from leading the Global User Operations team to find my next adventure. 


My time at TikTok was filled with amazing experiences, growth, and the opportunity to work with some of the most talented people in tech. The lessons learned and the friendships made will always hold a special place in my heart. TikTok will always be the place I took the next step in my career, and frankly grew up (see title of post). It’s hard not to be sentimental about my time there. If there is one thing I’m sure of, it’s that there is no place like TikTok.


All of that said, growth requires change, and I’m ready for the next chapter in my career journey.


Cutting to the chase: I'm excited to share that I have joined Lucy Guo and the great team at Passes, a revolutionary platform designed to empower creators and foster innovation, as the company’s new Chief Business Officer.  


When considering where to go next, I made the decision mainly based on three criteria that have led my career: mission, product and people

  • Is the goal to solve a problem that is both existential and true? 

  • Is the product compelling, malleable and at the beginning of a 100x journey? 

  • Are the people there excited, thoughtful, itching to build, and not quite sure of where they will end, but know this is the start?


With Passes I found a company that nailed all three: 


Our goal is to help those who have found success building a brand for themselves to turn that into something sustainable and help them scale. Passes is more than just a platform; it's a community that supports and nurtures creativity and celebrates finding opportunity and growth for the people and businesses we are privileged to build for.


Our product is intuitive and thoughtful, and offers options for any type of business or individual. We provide creators with the tools they need to scale their businesses and become successful entrepreneurs. Our platform offers a range of features that make it easier for creators to monetize their content and connect with their fans in meaningful ways.


Lucy Guo is a force of nature. Anyone who’s met her or worked with/for her will tell you that her passion is only matched by her brilliance. If Lucy offers you a seat on her ship, you jump on. In addition to Lucy, everyone else I’ve met in the interview and onboarding experience has been thoughtful, caring and just itching to build. If you're looking for a dynamic and supportive environment where you can make a real difference, I highly encourage you to consider joining our team (I’m hiring - check out the attached job board!).


Can’t wait for what’s to come.

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